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Our Story

Is your bathroom overflowing with countless hair products that promise miracles but fall flat? Are you confused by flashy marketing jargon and ingredients you can’t even pronounce while navigating endless beauty aisles?

Lily & Co. Essentials was born out of Jess’s frustration with the beauty industry’s empty promises and ineffective products. Tired of being misled by extravagant claims and disappointing results, Jess decided to create a space where genuine, effective hair care products are the norm.

Having experienced the letdowns of countless ineffective shampoos, conditioners, and treatments, Jess vowed to offer only the best for those who, like her, are tired of the beauty industry’s gimmicks and want real, effective solutions for their hair care needs.

Welcome to Lily & Co. Essentials – where real hair care experts, like Jess, cut through the hype to bring you products that truly work.

"After realizing I'd spent nearly €500 on half-used hair products that didn't deliver results, I was inspired to create Lily & Co. Essentials. This is your go-to place for genuinely effective hair care solutions. With over a decade of experience in the hair industry, I'm committed to providing top-quality products that live up to their promises without any hype or false claims." - Jess

At Lily & Co. Essentials, we are a team of passionate hair care enthusiasts on a mission to find the most effective and innovative products for your hair. From the latest scientific breakthroughs to time-tested remedies, we seek out the very best in hair care. Whether it's a revolutionary treatment or a hidden gem of a product, we are dedicated to offering only those that meet our high standards.

We take pride in our transparency by listing full ingredients and sharing honest reviews. Our goal is to bring you products that we truly believe in and that will make a difference in your hair care routine.

SO, YOU WANT TO KNOW WHAT MAKES A PRODUCT ‘WOW’?

A WOW product is one that sparks excitement and delivers beyond expectations, setting new benchmarks in the haircare industry. These are the must-have items you’ll hold dear—the ones you’ll go to great lengths to use every last bit.

Top hairstylists and A-list celebrities swear by these formulas for their remarkable effectiveness, choosing them for their results rather than their cost. WOW products don’t just fulfill their promises; they exceed them, ensuring you’re never disappointed.