Curls Deserve Their Own Kind of Care
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Curls Deserve Their Own Kind of Care
Curly and coily hair isn't just straight hair with a bend in it. Every curve is a point where the strand is more exposed, more prone to dryness, and more likely to break. More bends mean more bonds under stress — which is exactly why curls need a routine built around strength and hydration, not one borrowed from straight-hair formulas.
That's the thinking behind the new Olaplex Curl range: a shampoo and conditioner designed specifically for the way textured hair behaves, so your natural pattern shows up defined, bouncy, and frizz-free.
The Science: 3D Bond Shaper Technology
Olaplex built its reputation on bond-building — repairing the internal disulfide bonds that give hair its strength. The Curl range takes that a step further with patented 3D Bond Shaper Technology, paired with Hydra-Define Technology. Together they work at a molecular level to strengthen the hair's internal structure while enhancing its natural curl shape and bounce.
The result isn't just repaired hair — it's hair that holds its curl pattern better, springs back with more life, and stays hydrated for longer between wash days.
Meet the Duo
Olaplex No.4 Curl Shampoo
A hydrating, bond-building cleanser for coils, curls, and waves. Its silky creme-gel texture gives enough slip to prevent tangles as you cleanse, lifting away buildup without stripping the moisture curls depend on. It's free of silicones and sulfates, and contains no protein — ideal for anyone who finds their curls go stiff or straw-like with heavier formulas.
- Strengthens and defines curls in a single use
- Cuts frizz by around 50%, even in humidity
- Supports up to 7 days of hydrated curls between washes
- Suitable for all curl patterns and porosity levels
- Vegan, colour-safe, and safe for chemically treated hair
Olaplex No.5 Curl Conditioner
The perfect partner to the No.4 Curl Shampoo. This conditioner deeply hydrates and detangles while boosting curl definition, elasticity, and bounce. It's enriched with an oil mesh network to lock in shine and manageability, plus a natural silicone alternative derived from olive oil for extra slip and protection — without the buildup silicones can leave behind.
- Intensely hydrates and softens for easier detangling
- Enhances definition, elasticity, and bounce
- Silicone-free, vegan, and colour-safe
- Leaves curls soft, springy, and touchable
Used as a System, the Results Add Up
The shampoo and conditioner are formulated to work together. When used as a pair, Olaplex reports:
- Instantly stronger hair with less breakage after one use
- 50% less frizz, even in high humidity
- 7 days of hydrated, defined curls
- 96% of users agreed their hair was easier to detangle
How to Build Your Curl Routine
- Cleanse: Apply the No.4 Curl Shampoo to wet hair, massage into a lather focusing on the scalp, and rinse thoroughly.
- Condition: Work the No.5 Curl Conditioner through mid-lengths to ends on damp hair. Use the slip to gently finger-detangle in the shower, leave for a few minutes, then rinse.
- Style: Scrunch or diffuse as usual. For an extra boost, follow with your favourite Olaplex styler or bonding oil.
Because the shampoo is highly concentrated, a little goes a long way start small and build up as needed.
Who It's For
Anyone with waves, curls, or coils — across every porosity level — who wants more definition and hydration without sacrificing strength. It's especially worth trying if your hair is colour-treated or chemically processed, since both formulas are colour-safe and designed to repair as they care.
Try the Curl Duo Together
Ready to give your curls a routine built just for them? Shop the No.4 Curl Shampoo and No.5 Curl Conditioner or pick up the pair as a set and save versus buying them separately. Your curls will thank you.
Shop Olaplex here